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How solid client delivery process and internal communications systems protects your marketing investment...
You think adding more features (or bonuses) to your offer will increase your potential clients' perceived value but all it really does is complicate and extend delivery and make you regret selling it.
Most client experience people I've encountered still push the "customer is always right" BS. And that's a big "hell no" from us. Customers are actually rarely right.
How to avoid clients leaving at random - especially when it feels like you spent all this time/money digging up a well, but they quit RIGHT BEFORE they actually hit the water?